If you are reading this, you have already done the rounds. The drugstore aisle. The benzoyl peroxide that bleached your pillowcase and your towels. The single blade, then the safety razor, then a different guard. Maybe a dermatologist, maybe antibiotics, and maybe you have sat and seriously thought about Accutane and been frightened by what you read.

I grew up watching my father, Ernest, help everybody in the neighbourhood with their health. He was the pharmacist — the man people came to. And he could not fix his own son's skin — not because he did not care enough, but because nobody was making anything for skin like ours. Every product on that shelf was built for fine hair and light stubble and then sold to the rest of us anyway.

It was never your discipline. It was the depth.

That gap is the reason I started DOUXDS. Not another bottle to add to the pile. The piece that was missing underneath all of them: something that actually reaches the follicle, once a day, for a minute, so the hair grows out instead of curling back under.

I am not going to ask you to trust a company. I am asking you to try it on your own face, on your own neck, and judge it there. Give it ninety days — long enough for new growth to change and for the old marks to start moving. If your neck is not different, email us and we send your money back. You keep the device either way. We only win if you win.